Involving Customers in New Service Developmentby Bo EdvardssonFormat: HardbackPublisher: Imperial College Press Date of publication: 2006-10-13 Shipped From: United Kingdom (Expected Delivery Times) RRP: €103.57 Price: €89.63 You Save: €13.94 Free Delivery Worldwide Click here to see reviews for this item Description: Deals with how companies can involve customers in order to learn the field of service-based business development. This book presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.In-Stock: 10 Weight: 695g Subject Keywords: Business,Economics ISBN: 9781860946691 Genre: Business & Economics (Administration & Accounting) |
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